By Sara Alter
Photographs by ChiChi Ubiña

INTRODUCTORY INTERVIEW with SARA ALTER of MOMENT CONSULTING

We are thrilled to introduce Sara Alter, a veteran entrepreneur, business coach, certified life coach, and our new featured business columnist at Fairfield County LOOK!

With a background in marketing, branding and PR, Sara leverages 20 years of entrepreneurial experience to help her clients build unique, sustainable, buzz-worthy brands through her business, Moment Consulting. Moment (MOM-ENTrepreneur) provides 1:1 business coaching and resources to support the growth of mom-owned startups.

Sara has been featured in Entrepreneur Magazine, Thrive Global, Authority Magazine, CEO MOM Magazine and in Conde Nast Fingerprints as their pick for creative innovator.

Each month Sara will be offering our readers tips, resources and insight on the best ways to start, build, and scale small businesses.

Let’s get to know her!

WHAT WAS YOUR BACKGROUND PRIOR TO STARTING YOUR FIRST BUSINESS?
I started my first business when I was 19 years old and have continued to build off of that experience for the last 20 years. I began with a personalized quilting business in college, moved to NYC and worked in the executive search field in consumer and financial services for a handful of years, and eventually went back to my entrepreneurial roots to found a first-to-market personalized nail polish business (Pretty Please Nail Polish), which was in operation for a decade. In addition, I started consulting for women owned businesses in 2013 and I officially launched my consulting firm in 2020 with a niche focus on mom entrepreneurs.

TELL US MORE ABOUT THE PATH TO MOMENT:
After becoming a mom, I knew I wanted to take my entrepreneurial skill-set and support women struggling to align their careers with motherhood. I just wasn’t sure exactly how I wanted to go about it. The core concept—to help mothers clarify their goals, build businesses, and take control of their professional lives—was front and center. As I started to meet other moms, I noticed that our initial conversations around children would inevitably shift to motherhood, work, and the decision that many moms face—to put their careers on hold to raise their kids. While the professional landscape is changing and more companies are committed to closing the pay gap and offering better resources and opportunities to mothers, it’s still not happening in a way that most women need. The data I collected over the years proved to me that entrepreneurial education and guidance for moms is prevalent, and my role as a business consultant, finally clicked.

Today, MOMENT provides coaching services and resources to mom entrepreneurs in the early stages of business development. With the dual responsibilities of growing a business and running a household, moms barely have enough time to finish a hot cup of coffee let alone learn the ins and outs of entrepreneurship. With that in mind, my services are customized to focus on the areas of a business that require the most attention getting moms efficient and effective results.

WHY MOM ENTREPRENEURS?
Women are starting a record number of businesses per year, but time constraints and limited entrepreneurial experience often hinder more moms from turning early-stage ideas into profitable brands. As a mother and entrepreneur, I understand the challenges that come with carving out time, resources, and, and energy to build a business and be a mom. But I’m also a firm believer in the benefits that come from having a life and a career outside of motherhood, should you choose to do so. I want mothers to feel empowered to act on a business idea and to have the resources, confidence, and guidance to build the business, and life, they want.

WHAT IS ONE OF THE BIGGEST LESSONS YOU’VE LEARNED THROUGHOUT THE PANDEMIC?
2020 pulled the curtain back on motherhood, and I think one of the biggest lessons for me is that managing a career and a family is nothing to apologize for. Going forward, I think mothers will own and embrace their dual roles and wear them like a badge of honor.

WHAT ARE YOU MOST PASSIONATE ABOUT?
Acknowledging, supporting and normalizing the mental health challenges that come with motherhood.

ONE PIECE OF ADVICE FOR MOMS THINKING ABOUT STARTING A BUSINESSES?
Take yourself seriously as a business owner and take entrepreneurship seriously as an occupation. From day one, if it’s not a hobby don’t treat it like one.

You can follow Sara on Instagram @momentconsulting