Joa Studholme
Colour Curator

Colour Curator Joa Studholme has worked with Farrow & Ball for over 25 years and has become a key part of the brand’s story: she helped launch the first Showroom, became the first Colour Consultant and has created many of the colours.

As well as creating new colours, Joa’s current role focuses on showing people the power of paint to transform a space, something she understood from a very young age: as a child she painted the inside of her bedroom cupboards yellow, so it looked like the sun was shining out of them. To this day, adding an accent colour to a recess is one of her top tips. She shares her passion for colour through colour consultancy, her Colour in the Home talks and her books How to Decorate and Recipes for Decorating.

Joa splits her time between London and Somerset and, as to be expected, both spaces are brimming with Farrow & Ball colour. In fact, her love for colour means she is constantly redecorating.

Although choosing her favourite Farrow & Ball colour is something Joa likens to choosing her favourite child, she is a firm fan of Bamboozle for its fiery spirit and the way it makes rooms glow.